News & Events

Americans think America’s greatness continues to decline

When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.

A plurality of parents expect to spend the same on back-to-school

Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker

[WEBINAR] DEI Leadership: Innovation, Inclusion & Insights

07 December 2022

Synthesio and Twitter explore wellness conversations online

Synthesio has released a new report exploring the #Wellness community on Twitter to uncover the top trends that brand marketers and insights pros need to know as they head into 2023.

Three in five registered voters believe abortion should be legal

New ABC News/Ipsos poll shows the economy, inflation, abortion top issues ahead of midterms

Brazil round two

This Sunday, October 30th, Brazilians will head to the ballot box for the second time. Given the complicated scope of the race thus far and polling’s place in it, this week we explore the longstanding political and economic factors playing into the race, and where each candidate is in the polls.

Mental health concern rises in the age of COVID-19

Younger people are struggling the most with stress and emotional wellness, but they don’t see those struggles as ‘taboo’ and are openly talking about their challenges more than older generations.

Cost and content are key for those deciding to keep, or drop, streaming services

New NPR/Ipsos poll also finds that a majority of streaming service users are overwhelmed by the amount of content available

[WEBINAR] The Consumer Voice on Sustainability

The heart, brain, and body of marketing: Researchers at Ipsos and Temple University leverage cutting-edge research for advertising and media understanding

A partnership between Ipsos and Temple’s Center for Applied Research in Decision Making explores what physiological reactions reveal about how people experience advertisements and media.