The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Brands shouldn't overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women.
The July Reuters/Ipsos Core Political shows that Americans remain split on what is the most important issue facing the country today.
While sentiment remains in line with early March, Expectations have been slightly damaged
02 May 2023
Time
10amPT/1pmET
Current and Investment sub-indices decline slightly while the Expectations and Jobs indicators show little movement.
Below are Americans' worries and hopes for AI-enabled tools and services.
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
Juetten to lead Ipsos’ Innovation practice in North America
Synthesio, a social listening pioneer and AI-enabled consumer intelligence leader announced its new brand name, Ipsos Synthesio.
Separately, the Axios/Ipsos Two Americas Index finds that most Americans oppose a “national divorce”
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