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A Compendium of Worldwide Usage of Ipsos Healthcare's Syndicated Data
Our clients often ask us, who uses our syndicated data? How, where and why do they use it...?
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Connected Health: Coming, Ready or Not
Who is using a connected health device and why? Who or what is really influencing uptake? How do doctors, patients and the general public perceive the future of connected health...?
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Revealing Implicit Brand Drivers
Research has shown now that implicit perceptions can be very different from explicit perceptions and that both types can have an impact on behavior.
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Using Visual Semiotics to Think Beyond Segmentation
Mapping the Needs and Expectations of Segments of Value to your Brand Portfolio
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Ipsos Marketing presents "Getting to Great Research Stories" at the New MR Virtual Festival
Everyone is talking about storytelling, but its role in the MR industry and how to do it (and do it well!) are not always clear.
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The Importance of Framing in Concept Testing
In this paper, we discuss how traditional approaches to concept testing ignore one of the most important findings in Behavioral Economics, the implications of ignoring it, and how our approach to concept testing best applies the principle.
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Leveraging a Pop-up Community as an Integrated Research Platform
Read our latest “Sound Off” case study to learn how Ipsos can partner with you to leverage pop-up communities as a unifying link to various online and offline research components, leading to truly integrated insights.
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The Effectiveness of Big Data Services in Identifying Low Incidence Targets
Quirks Magazine, November 2015 Digital Edition - Published in Quirk's magazine, the authors of this article present three different case studies in which two products from a leading data company were tested to determine accuracy in identifying hard-to-reach target groups on a panel.
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Breaking Up Is Hard To Do: Behavioral Economics and New Product Success
Our goal in this paper is to communicate the relevance of behavioral economics to new product adoption and the way we approach research to gauge interest in new products.
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The Vanishing Front End as a Threat to Impulse Purchasing
What are these new shopping technologies and how are they affecting impulse purchases at the front end?