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Here's how synthetic data can accelerate product development
Revisit our on demand webinar exploring how cutting-edge technology is transforming product testing, delivering faster results, cost savings, and deeper consumer insights.
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The Power of Product Testing with Synthetic Data
Read more about generating and evaluating high-quality synthetic data and explore how synthetic data can be applied specifically to product testing.
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Beyond the Buzz: How Americans are planning for a sober future
Here’s what brands need to know about changing drinking habits, and how to plan for what’s next.
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Demonstrating Business Impact and ROI
Revisit our on demand webinar to hear how and when is the right time to leverage solutions that can connect the dots from both ends of the spectrum, from fast and agile to consulting services.
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Meeting the Demand for Agile Insights
Revisit our detailed case studies illustrating how some of our clients have leveraged some of Ipsos' most agile solutions!
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Predicting Opportunity in Emerging Therapies
We offer guidance for navigating these complex markets, emphasizing the need for robust primary market research, expert consultation, and a deep understanding of stakeholder perceptions.
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Conversations with AI Part V: Is there depth and empathy with AI twins?
How do synthetic respondents fall short of capturing the human experience? In this paper, we share the results of a research study conducted to test the capabilities of AI twins.
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Enhancing patient acceptance of ICD implantation through structured shared decision making
Published in the Journal of Interventional Cardiac Electrophysiology, this study conducted by Ipsos leveraged cutting-edge AI-enabled video analytics technology that not only assessed spoken content but also analyzed individuals’ expressions and body movement together with patient sentiments.
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Conversations with AI, Part III: How AI boosts human creativity in ideation workshops
By changing perspectives and rephrasing the issues, better answers can be found. Tips for overcoming the four hurdles of workshops.