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Generational Marketing: Breaking free from stereotypes
Read how marketers can break out of the constraints of narrow generational definitions and stereotypes to build stronger brand connections with the consumers that matter most.
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The Power of Buy Now Pay Later
Consumers love these mini-credit lines to power their purchases. Merchants in kind, embrace the increased sales, average order values and reduced purchase abandonment rates.
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How Brands can Harness Consumers’ Nascent Optimism Towards AI
To harness and grow this nascent optimism, brands must prioritize empathy by putting people first and focusing their communication on how AI benefits their consumers, not the brand.
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Shared mobility has its blueprint for the future. Can it execute?
While Americans continue to prefer personal vehicles, shared mobility solutions could soon establish themselves as an alternative or complement in the mobility landscape. Here’s what Ipsos research shows.
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The pandemic made Gen Z grow up. Here’s how brands can help them thrive.
Gen Z is at an inflection point. Ipsos shares insights and tips for how brands can help them at this new life stage.
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Affluents still want luxury–but how they find it is changing
As consumers tighten their belts in an uncertain economic environment, the luxury market is not immune to a squeeze in discretionary spending.
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Luxury and convergent commerce
Roundtable discussion hosted by Ipsos channel performance and customer experience.
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A Toast to the Holidays: Wine + Spirits Consumption Among Affluent
Revisit our on demand webinar exploring the immense importance of Affluent Americans to alcoholic beverage marketers and the industries that support them.
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As companies tackle inflation, a generation gap looms
Many brands are struggling to keep customers loyal in a high-cost era. Here’s how younger and older consumers differ on price hikes.