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Brand America 2025
For decades, American brands have been among the United States’ most recognizable and powerful economic and cultural exports. But shoppers from China to Brazil may now be rethinking that relationship.
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What the Future: Wellness
Revisit the pursuit of wellness influences every aspect of American life. But that picture is changing faster than ever before.
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The Intuition Illusion: Why The Audience Knowledge Gap Is Sabotaging Your Work
A knowledge gap between brands and their target audiences is undermining marketing effectiveness. Deriving powerful insights from consumer data, rather than relying solely on surface-level information or personal intuition, is key.
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Innovation, Inclusion & Insights Webinar Series
Listen in as we invite industry leaders to take part in candid conversations exploring their approaches to innovation, connecting with consumers, and advancing cultural intelligence initiatives.
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Strategic Partnership: Innovation, Inclusion & Insights
Listen in as our panelists discuss what’s fueling effective partnerships today, assess the role creators and media play, and explore how partnership can drive sustainable growth.
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The End of the Beginning: The Evolving Landscape of Alzheimer’s Disease Pharmacotherapy
Read more about the recent breakthroughs, ongoing challenges, and future directions of Alzheimer’s disease pharmacotherapy.
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Market Essentials: Did You Know?
In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviors.
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Meet Your New Respondents: Research with Synthetic Data
Revisit our on-demand webinar to hear more about compelling applications like data augmentation and synthetic participant research.