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Can Award Winning Ads be Effective?
We know that creative quality is a big driver of advertising effectiveness. Here’s how brands can turn their award-winning creative into commercial success.
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Tips for launching digital solutions for chronic conditions
Revisit our recorded webinar as both Ipsos and industry experts explore the challenges and benefits of leveraging digital health solutions for chronic condition management.
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Conversations with AI Part II: Unveiling AI quality in qualitative workstreams
In this white paper we discuss recent research-on-research to explore using generative AI within qualitative research.
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The omnichannel reality in the Pharmaceutical industry
The role of voice of the customer research and analytics in driving omnichannel success
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New American Dynasties: Inside the World of Affluent Asian Americans
Revisit our recorded webinar exploring the similarities and differences among Affluent Asian Americans and how marketers can best connect with them.
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Want to understand Early Adopters of Generative AI?
There are six kinds of generative artificial intelligence users in America, and here’s how to design and market products with these user segments in mind.
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Don’t underestimate Gen Z’s strong emotional ties to streaming
Read more about the emotional factors that drive Gen Z subscriptions of video-on-demand streaming services.
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Live demo: Discover dynamic, predictive measures with Ipsos.Digital
Watch our live demo of IpsosDigital – a DIY or expert-assisted flexible, end-to-end framework that offers total understanding by leveraging customer-defined context, validated methodologies, and custom questionnaire templates.
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The doctor-patient relationship in the generative AI era
Five reasons why the time to act for pharma is now.