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Right place, right time: How Google feeds create value for brands and buyers
Consumers engage more deeply with advertisements and experiences that are meaningful to them, and Ipsos research shows that Google’s immersive surfaces and formats are uniquely positioned to help brands deliver.
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What Is Self-Care? Four Takeaways From Social Data
Our analysis shows a shift away from superficial, appearance-based definitions of wellness towards a more balanced approach that prioritizes mental health, mindfulness, and nutrition.
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Climate Change: How the Conversation Is Heating Up on Social Media
A new Synthesio report analyzes climate change conversations around the globe
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Sustainability Now: How Americans Expect Brands to Step Up
Revisit our on demand webinar to hear exclusive, consumer-centered data that will guide brands to make better decisions about sustainability-focused marketing, communications, and innovation efforts leading into 2023.
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Where brands and retailers should place their bets this holiday shopping season
Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.
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Fashion Weeks: Has K-Pop stolen the shows?
Four takeaways from Synthesio social data about 2022 global Fashion Weeks.
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Speeding Between the Gates
Read more about our agile stage-gate framework where multiple stakeholders and teams can launch an innovation without losing the initial intended promise, originality and ability to disrupt.