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  • Consumer & Shopper

    Leveraging Generational Analysis: Understanding generations begins with detangling three key effects

    Read more about the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.

    13 May 2025
  • Society

    Discover Ipsos’ KnowledgePanel: The Gold Standard in Online Research Panels

    Leaders are scrambling to understand what the social and political shifts in the U.S. mean for their organizations. Ipsos’ KnowledgePanel delivers the data they need to make confident decisions in the New America.

    9 May 2025
  • Society

    Creating Government Efficiencies Through Good UX of Citizen Services

    Listen in as we share research insights to illustrate why you should, and how to, improve the digital experiences for ALL citizens interacting with government services.

    6 May 2025
  • Consumer & Shopper

    Here's how synthetic data can accelerate product development

    Revisit our on demand webinar exploring how cutting-edge technology is transforming product testing, delivering faster results, cost savings, and deeper consumer insights.

    28 April 2025
  • Society

    Decoding Misinformation: Why we fall for fake news

    Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.

    17 April 2025
  • Society

    From COVID’s uncertainty to the new America’s complexity

    Read more about how Ipsos helped Axios get the scoop on the COVID-19 pandemic and understand its impact on Americans, one data point at a time.

    15 April 2025
  • Society

    Insights to Activate: Know the New America

    Hear how leaders across industries, like CPG, retail, tech, healthcare, and others, can leverage polling data, market research, and strategic foresight to build resiliency and meet the needs of their clients and citizens.

    9 April 2025
  • Consumer & Shopper

    What the Future: Pets

    Revisit our on-demand webinar to hear insights about the shifts in pets’ roles in our homes and society, and how that may evolve in the future.

    8 April 2025
  • Consumer & Shopper

    Accessible Online Banking

    Discover how brands can deepen customer relationships, drive referrals, and build positive public perception by addressing accessibility gaps in their digital experiences.

    24 March 2025
  • Consumer & Shopper

    The Heart Truth: Understanding What We Don’t Know About Cardiac Health 

    New Ipsos survey conducted across six countries reveals that despite 84% claiming to be sufficiently informed on the cardiac health, only less than a half are.

    21 March 2025
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