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Know the New America: Growth Audiences
Revisit our webinar featuring leaders in corporate reputation, marketing, and social impact sharing insights on bringing more expansive understanding in the workplace and the marketplace today.
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Welcome to The Path
Meet Suntory Global Spirits’ Global VP, Insights & Analytics, Innovation and Marketing Excellence, Jing Mertoglu - she is from our latest class of Insights and Analytics leaders, sharing her career advice via award-winning ‘The Path’.
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Decoding Misinformation: Why we fall for fake news
Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.
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Insights to Activate: Know the New America
Hear how leaders across industries, like CPG, retail, tech, healthcare, and others, can leverage polling data, market research, and strategic foresight to build resiliency and meet the needs of their clients and citizens.
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Conversations with AI Part V: Is there depth and empathy with AI twins?
How do synthetic respondents fall short of capturing the human experience? In this paper, we share the results of a research study conducted to test the capabilities of AI twins.
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Synthetic Data: A Guide to Responsible Adoption
Synthetic data, powered by AI, is poised to transform the market research industry. Recognizing the potential (but also possible pitfalls), our clients asked us to provide Ipsos’ trusted perspective.
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What the Future: Leisure
Revisit our foresight webinar exploring how Americans spend their time off the clock, where leisure will go in the years to come, and opportunities for brands.
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Enhancing patient acceptance of ICD implantation through structured shared decision making
Published in the Journal of Interventional Cardiac Electrophysiology, this study conducted by Ipsos leveraged cutting-edge AI-enabled video analytics technology that not only assessed spoken content but also analyzed individuals’ expressions and body movement together with patient sentiments.
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Ipsos Update – February 2024
Gender, politics, manufacturing… Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.