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Four ways to future-proof your brand during inflation
We already said marketing investments are the way to go. Here’s four we recommend.
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How to grow your brands when purchasing power is shrinking
While seemingly counterintuitive, it is not by cost-cutting or raising prices, but rather by investing in marketing that enhances brand and customer experience.
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Patient-First Innovation featuring MEDRhythms
Listen in as our guest, MEDRhythms CEO, discusses patient-first innovation to design digital therapies that use sensors, music and software to improve walking (as featured in Rolling Stone magazine!).
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Owning It: Three Requirements for Distinct Positioning in Healthcare
When done well, brand positioning has the power to change behavior—driving business results as well as better health outcomes.
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Innovation in Inflationary Times
In the face of inflation and other challenging factors, Ipsos shares a detailed playbook for innovation leaders in the CPG industry.
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The Path to Techquity
Ipsos partnered with the HLTH Foundation to shine a light on existing health tech-related inequities in the U.S. and identify opportunities for the industry to address techquity gaps.
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The Amazing Race 2022 Update: Next-Gen Immuno-Oncology Edition
Read our March 2022 update regarding the two front-runners in this niche category and insights behind their race to market.
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Conquering Complexity: The ongoing revolution in oncology biomarker testing
The clinical management of cancer patients has undergone a remarkable evolution in the last 15 years, with the concept of personalized medicine now well-entrenched in the treatment paradigm.
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What the Future: Wellness
Revisit our on demand webinar to hear exclusive new data, and expert interviews with CVS Health, Unilever, Lumen, and other players driving the future of wellness.