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Maximizing market foresight in pharma & healthcare
Learn how Dynamic Market Simulation (DMS) can be used to “engineer” your organization’s success, simulating a competitive battle (also known as war gaming) as a proven approach to market foresight.
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Unlocking Unstructured Data: AI Applications in healthcare
Hear what Ipsos has discovered in terms of AI applied to unstructured data – and how it can provide new and nuanced insights for understanding brand differentiation, beyond what traditional closed-ended data and analysis can generate.
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Ipsos Affluent Intelligencer: Affluent Spending
Each year we announce the launch of our Fall release with a presentation that includes what’s new in the Ipsos Affluent Survey in addition to some of the new and interesting stories we see in the data.
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The Future With AI in Healthcare Market Research
View our on-demand webinar to hear how AI can help you achieve more with market research.
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Research-Live speaks with Ipsos North America’s CEO
It’s not easy keeping ahead of the curve when it comes to the changing and colliding worlds of market research, data integration, analytics, and advisory services — but we’re doing it!
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Tips for Successful Text Analytics
Discover five ground rules to follow to ensure more success in using text analytics tools.
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Evidence Gap Analysis: Four areas of intersection
Bridging the divide between market access and HEOR teams can make the difference in moving your commercialization plans forward. This paper frames the evidence gap analysis story through “four areas of intersection.”
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Five ways pharma brands can achieve greater effectiveness
Discover five of our analytical techniques to help pharma marketers get the greatest impact out of their digital and personal elements.
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The Evolution of Marketing Mix Modeling… and hopefully the wonks that follow it
Too often smart people get caught up in the details of the past and forget how quickly the future is moving…
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Power Up Your Data by Bridging Language in Social Media
Despite growing cynicism of survey research and its ability to give accurate information, this paper provides evidence that what people report from surveys can be accurate. But more importantly, connecting data from two sources, including unstructured text data, provides greater contextualization of the results.