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Up Close and Personal: Humanizing Omnichannel
Ipsos has identified six drivers of customer experience, only three of which relate to convenience. The other three are enjoyment, belonging, and status.
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Brand Hacks: Tips for building brands by fulfilling our quest for meaning
Listen in as we reveal why most ad campaigns fail and how successful brands incorporate personal, social, and cultural meanings to our everyday lives.
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Harnessing the Power of Data
We share perspectives exploring how organizations are evolving to harness the power of data and technology for better insights.
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How can high-end brands redefine luxury shopping for the digital age?
Nearly a quarter of luxury shoppers prefer to shop online versus in-store, and nearly 4-in-10 prefer both online and in-store equally.
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The post-Purpose Role for Brands
Brands have a role to play in our society and culture, beyond economic prosperity and maximizing shareholder value.
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Telehealth and rise of virtual care
Virtual care has gained increased importance during coronavirus, but will this bring about a permanent shift in remote healthcare?
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The future of financial services on-demand webinar
Revisit our lively virtual panel discussion exploring the trends that impact the future of financial services.
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How to measure and optimize tech brands’ marketing efforts in the time of coronavirus
We offer guidance on how to measure and optimize the impact of tech brands’ marketing efforts through the coronavirus crisis and beyond.