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Affluents still want luxury–but how they find it is changing
As consumers tighten their belts in an uncertain economic environment, the luxury market is not immune to a squeeze in discretionary spending.
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Navigating Consumer Uncertainty in Turbulent Financial Times
Research shows that consumers direct their spending in predictable ways that brands can leverage to drive relevance—nostalgia, variety seeking, brand “favorite” status, positioning as a necessity, etc.
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A Toast to the Holidays: Wine + Spirits Consumption Among Affluent
Revisit our on demand webinar exploring the immense importance of Affluent Americans to alcoholic beverage marketers and the industries that support them.
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Unlocking collaborative, patient-centric partnerships
Read more about Ipsos’ approach to developing sustainable, long-term partnerships and ensuring patient inclusion.
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The Morphing Store: bricks and mortar evolution in a convergent commerce world
What are the imperatives for survival and success of the physical store in a shifting commerce environment?
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How pharma can optimize HCP engagement in a digital world
Embracing an omnichannel approach would help pharma embody three key components to HCP engagement.
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Environmental Sustainability: From understanding to activation
The five segments identified highlight the need to consider different strategies for citizen engagement. How we approach each will vary.
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Environmental Sustainability: Shifting dimensions
This segmentation represents the ‘here & now’ within the current political and socio-economic context.