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Children First. Lessons from Pediatric Research
Meet Eduard, Lucie and Martina, ages 9, 7 and 10. In an industry moving towards patient-centricity, patient research strives for greater understanding of end users — including children.
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Younger Americans interpret “natural” food labels differently
Whole30. Paleo. Clean eating. Americans are choosing diets that are as mindful about the wholesomeness of the foods as their number of calories.
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Question: How will your house itself make your daily life easier?
Throughout this report we’ve talked about the macro-trends and the questions we should ask ourselves as we think about what comes next in housing. When Mary Lunghi, head of market intelligence for IKEA, asks What the Future, she’s also asking those questions.
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How will the future of housing impact your industry?
Imagine if people stopped wanting to own a home.
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Using Visual Semiotics to Think Beyond Segmentation
Mapping the Needs and Expectations of Segments of Value to your Brand Portfolio
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Leveraging Social Wisdom for Better Community Insights
As market researchers we intrinsically understand the importance of engaging consumers in every stage of the product life cycle, from ideation and co-creation through concept testing, marketing and innovation.
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The Delightful Quest for Optimal
Spoiler alert: We know that investing in Product Optimization at the earliest stages of development is a globally proven way of escaping the test and tweak trap – helping to start you on your journey to uncovering the next big opportunity. Simply put, it’s really smart research, allowing you to pinpoint the optimal product formulation and, even smarter, enabling you to predict whether or not that formulation will succeed in-market.
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Five Truths That Define Millennials
It seems hard to get away from the word `Millennial' these days.
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Three Case Studies on Reaching Millennials
With their significant purchasing power compounded by an ability to influence success in-market, Millennials are a major part of a brand's future.
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Winning with Millennials
Millennials -- they're the social, optimistic and over-confident generation who came of age in a post-Internet world.