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COVID-19 Impact on Shopping Habits
Top of mind association with COVID-19 are emotionally charged and opinion-driven, prompting behavioral splits around general preparedness and shopping behaviors.
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Mall makeovers vs. online shopping: Will e-commerce support or replace brick and mortar?
More than half say it’s easier to buy goods and services online than a year ago.
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Speed Dating with Innovations
Is your new product innovation attracting consumer attention? Ensure it has a ‘pick-up’ line that cuts through the noise.
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What the Marie Kondo movement says about eCommerce
Learn how retailers can improve how consumers decide which items to bring into their home (and how to return items that don’t spark joy), thereby solving a true consumer need and achieving a massive competitive edge.
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Evidence Gap Analysis: Four areas of intersection
Bridging the divide between market access and HEOR teams can make the difference in moving your commercialization plans forward. This paper frames the evidence gap analysis story through “four areas of intersection.”
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How packaging can balance being green and making green
The plastic drinking straw has become a symbol of society’s growing concern over packaging convenience at the expense of our planet’s health. Already, four in 10 consumers report they have started using fewer plastic straws due to recent attention on the issue, according to a recent Ipsos/Buzzfeed poll. Nearly half of those polled support local governments banning their use.
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New Technologies Key Helping As We Get Older
Everything you need to know about the demographics of healthcare can be found in West Bloomfield, Michigan.
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Question: How will your house itself make your daily life easier?
Throughout this report we’ve talked about the macro-trends and the questions we should ask ourselves as we think about what comes next in housing. When Mary Lunghi, head of market intelligence for IKEA, asks What the Future, she’s also asking those questions.
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Ethnography: An Unfiltered View of Reality
What is, and what isn’t ethnographic research? In fact, there’s more confusion out there than you would expect.
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Incremental versus Monumental Decision-Making
How to Keep Up with the Pace of Business in the New Reality