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How to beat the say-do gap with sustainable products and unlock growth
The in-store experience is where the rubber meets the road on sustainability. Here’s what how we tested that – and how you can overcome the challenges using behavioral science.
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How GLP-1s create opportunities for brands and retailers to address new self-care needs
CPG companies and retailers can act as trusted advisors and provide valuable advice and information, such as diet plans, exercise regimens, and ways to manage medication side effects. Here’s where to start.
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Environmental Sustainability: From understanding to activation
The five segments identified highlight the need to consider different strategies for citizen engagement. How we approach each will vary.
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‘Healthy’ Positioning That Changes Behavior
Revisit our on demand webinar featuring three requirements for positioning with the power to change behavior in healthcare.
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How Legacy Brick-and-Mortar Brands Can Grow in a Digital World
With a third of consumers primarily shopping online, online sales have the potential to overtake brick-and-mortar retail sales by 2024.
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What the Future: Wellness
Revisit our on demand webinar to hear exclusive new data, and expert interviews with CVS Health, Unilever, Lumen, and other players driving the future of wellness.
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Mall makeovers vs. online shopping: Will e-commerce support or replace brick and mortar?
More than half say it’s easier to buy goods and services online than a year ago.
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Who influences the influencers?
Carla Flamer’s WTF Beauty article examines global research about beauty routines, and what or who most influences our concept of beauty. Her favorite beauty products are her adorable makeup blending sponges.
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A complicated portrait of beauty
Oscar Yuan introduces this quarter’s WTF edition exploring Beauty, and why it’s so complex. His favorite grooming product is Lab Series BB Tinted Moisturizer SPF35.