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Affluent Millennial men and the grooming paradox
Michael Baer’s WTF Beauty article highlights the opportunities for marketers to ignite interest, education and spending by this significant segment. His favorite grooming product? Aquage hair paste.
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Segmenting US affluent travelers
With vacation season in full swing, many of us are solidifying last-minute travel plans or checking off final to-dos before heading out to enjoy some time away.
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Be a Clown, Advertiser
Discover why it’s important to create advertising that is likable, differentiates with personality, and provides consumers a respite from their stressful lives.
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OTT Affluents: The New Golden Age of Video & Content
View our on-demand webinar to learn more about the consumers who are at the forefront of video and content consumption.
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What difference does the mood make when advertising during sports events?
Discover just how much your advertising ROI can be impacted when a fan’s sport team is defeated.
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How Sequencing Ads Drive Impact
Download our paper featuring results of a study commissioned by YouTube to prove and quantify additional lift for five possible video ad sequence structures.
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Why we can’t live without digital media
It looks to me like Judy is always “on her phone” but, in truth, she’s organizing her time, connecting with friends, helping her brother nail an interview, vetting lunch spots or keeping up on current events.
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The Millennial-ization of premium spirits
Michael Baer takes us through Millennial and iGen trends in luxury beverages. His vice: Manhattans, perfect and up.