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From Analytics to Action: How Nationwide Transformed Marketing Measurement
Revisit our on-demand webinar for an insider's look at Nationwide's marketing measurement transformation.
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How Ipsos helped Pringles take flight with their Super Bowl spot
Read more about why this ad beat out the others we tested, and the impact it actually had on game day!
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What the Future: Influence
Revisit our on-demand webinar to hear eye-opening data, expert interviews and insights about where influence is heading.
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The Super Bowl’s Best Ads of 2025
Revisit our live panel discussion unveiling the winners of the Ipsos Creative Excellence Super Bowl Awards.
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The Super Bowl’s Best Ads: Insights to Activate
Here's what it takes for advertising to make a big breakthrough at the Super Bowl in 2025.
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Demystifying Mystery Shopping
Read about the unique advantages of Mystery Shopping in assessing employee behaviors and internal processes, and how it complements Voice of the Customer research as part of a comprehensive Customer Experience measurement strategy.
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Commerce Redefined: TikTok’s role in ushering in a new era
Ipsos and TikTok reveal how the platform's unique blend of discovery, authenticity, and seamless shopping is revolutionizing the way consumers and brands interact in the new era of commerce.
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Customer Perspective: An Ipsos Podcast
An Ipsos podcast series exploring best practices in customer experience strategies, mystery shopping and channel performance.
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The Ipsos Experience Lab
A state-of-the-art User Experience facility designed to meet any research need, from focus groups and interviews to device tests and simulations.