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Customer Perspective: An Ipsos Podcast
An Ipsos podcast series exploring best practices in customer experience strategies, mystery shopping and channel performance.
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How ads went for gold at the 2024 Summer Games
How effective were this year’s Summer Games ads? Using Creative|Spark AI, Ipsos’ AI-powered ad assessment tool, we tested 31 ads across multiple different categories. Here’s what we learned.
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Four Auto Insurance Trends Creating Opportunities and Obstacles
Four developing trends that will shape the auto insurance industry for years to come, with implications for measuring, modeling and managing the auto insurance customer experience.
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The Digital Difference: Ensuring Your Digital Experiences Meet Heightened Expectations
Brands must always monitor their customer journeys and touchpoints for “hot spots” and have a system for quick identification and remediation. Here’s why.
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Why payment card surcharges don’t add up for merchants
While customers are willing to accept the increased cost of goods sold due to inflation, they are unwilling to accept having credit and debit surcharge fees passed onto them.
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How brands can show a sustainability commitment in 2023
Implementing sustainable practices is no easy feat and often takes years. But brands must understand consumer priorities and show a commitment, no matter how formidable the challenge.
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Envisioning the future of user experiences
Good UX practice can positively impact customer acquisition, retention, and engagement. Take a peek behind the curtain at the Ipsos approach to UX and how we ensure our clients deliver business results with great UX.
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Got30: An Ipsos vodcast
Got30 is a brief, to the point, vodcast series answering some of the questions we get asked about Customer Experience and Channel Performance. Listen in!
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Design Thinking for Immersive Experiences
Listen in as we discuss key UX-design principles for immersive, Web3 experiences to support designers and technologists as they create solutions for new platforms and leverage this emerging technology.
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5 Keys to Successful Advertising in Inflationary Times
Even in advertising, brands do not need to shy away from addressing consumers’ challenges head on – but they do need to be authentic.