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Beyond Income Labels: Innovation, Inclusion & Insights
Revisit our discussion exploring how changing consumer behaviors, especially among resource-restricted households, are impacting the workplace and marketplace.
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The world is moving fast. Ipsos moves faster.
Your margin for error is getting smaller. Your budget is getting tighter. And across industries, from middle management to the C-suite, you and your colleagues are being challenged to adapt and grow more efficiently than ever before.
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Money Talks or Budget Walks
Need proof that CX drives financial/operational gains at all levels of the organization? Read our latest paper outlining tips for delivering a return on CX investment.
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AI and the Future of CX
By embracing Gen AI to improve efficiency and effectiveness, staying attuned to customer needs, and designing empathetic experiences, organizations can successfully navigate the future of CX.
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The Right Blend: A quick guide to ensuring high-quality B2B market research sample
Here’s the 5 things client-centric B2B companies should do to ensure they are making decisions with high-quality data.
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Here’s what holiday shoppers actually did in 2023
Black Friday still reigns, and big boxes dominate. Here’s what retailers need to know to prep for the holidays next year.
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What to expect from the 2023 holiday season
The upcoming shopping season is likely to bring rising holiday budgets and stress. Are retailers prepared to meet consumer needs?
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Decision Makers or Decision Breakers?
Read more about why B2B research fraud can cost you millions and how to prevent it.
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How to make smarter sports sponsorship decisions: Introducing Ipsos Synthesio 'Fanzone'
A new offering from Ipsos Synthesio leverages insights from social data to help brands spot emerging opportunities
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Defending the Customer During Economic Uncertainty
Hear best practices for articulating the value of CX investments in a way that captures buy-in across your organization and share how improvements in CX KPIs translate to revenue.