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How Car Advertisers Can Prepare for Electric Vehicle Fever
Update messaging. Stress substantial driving range. And boost emotional engagement.
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Electrification adoption will accelerate but self-driving acceptance may slow
There are signals people's preferences are changing - read our latest point of view.
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The Forces of Customer Experience
Learn about our human-centric framework that helps drive stronger relationships through a better understanding of customers’ functional and relational needs.
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Quality Inspections
Your automotive design process requires input from many stakeholders, including your target customers.
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It’s Time for Disruption: Unpacking Investor and Financial Advisor Loyalty
Financial Advisor defection poses great risk to investment firms. Discover key dimensions of firm-advisor-investor linkages and how to mitigate the risk of advisor turnover.
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Optimize your share among the independent agent network
How much money has your company left on the table in the last 10 years because it doesn’t understand the share among its independent agent base?
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Are Millennials so different from their elders in the workplace?
The eleventh edition of the Edenred-Ipsos barometer, conducted in 15 countries (including in the U.S.) among 14,400 employees, of whom 3,500 are under 30, shows that the behavior and expectations of younger employees have stayed fairly constant, contrary to popular belief.
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Are Americans Ready For Retirement?
At Ipsos Loyalty, we keep an eye on the horizon as a commitment to our brokerage and investment fund clients.
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Are Engaged Alumni Found or Created?
Have you ever been out driving and noticed a college or university bumper sticker on the car ahead of you? What is the motivation for placing that bumper sticker? Is the driver truly loyal or engaged with the institution? And, if so, was that engagement latent or was it created by the institution?