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A New Era for Pharmaceutical Advertising
New fair-balance rules are here. By prioritizing creative quality, leveraging branded advertising, and listening to the voice of target patients, pharmaceutical companies can continue to effectively reach and engage their target audience.
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Reaching and Researching the Changing Viewer
Revisit our Media Summit here – 21 experts, 5 sessions, 1 keynote – exploring the future of media and entertainment.
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Get Real, Get Creative!
Discover insights that offer real understanding to help marketers climb the creative effectiveness ladder
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Ipsos Creative Excellence Awards: Super Bowl LV
Leveraging traditional and cutting-edge methods – from surveys to social listening to AI – this year's top performers included Doritos for Best Brand Recall.
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Context is King: Winning in the New Content Wars
View our on demand webinar to learn how people choose content, and what can drive consumer subscriptions and satisfaction.
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The Ipsos Hispanic Center of Excellence: A Webinar To Grow Your Market Share
Did you know that Hispanics are the largest multicultural group in the U.S., representing nearly 20% of the population, and GROWING...