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Disrupting the Entertainment Content Positioning Model
Optimize audience reach for your show. Revisit our recorded webinar for content positioning research tips and insights.
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Lockdown TV Viewing: From ‘Me’ to ‘We’
How should media companies be tailoring their programing to these emerging viewership patterns?
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Context is King: Winning in the New Content Wars
View our on demand webinar to learn how people choose content, and what can drive consumer subscriptions and satisfaction.
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Evidence-based Advertising Needs Experience-based Context
Data will always be the foundation of our evidence, but we need to consider our experience to structure and interpret this raw information.
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Media ROI in the Era of Walled Gardens
Discover tips for holistically optimizing your marketing investments by overcoming the challenges of limited data sharing.
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Who connects us to connected health?
Millions of people increasingly use digital technologies to track their health, not their diseases. Connected devices monitor their workouts, diets, heart rates and sleep. The subsequent exponential rise of health data is transforming healthcare, much as data and analytics are disrupting most industries.