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Truth & Trust: Insights for Your Brand
Hear why focusing merely on brand purpose is no longer relevant for consumers, and that the roles of corporates and brands are evolving in the eyes of consumers.
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Brand Biden vs Brand Trump
View our on demand pre-election webinar sharing the results of our Presidential brand analysis.
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Affluent Americans 2020: Media Consumption, Purchase Intent & More
View our on demand webinar to hear how the lockdown has shifted media consumption, product purchasing behavior, and the future outlook of America’s Affluent.
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Brands need not fear sharing ad space with political ads
This election season will bring an estimated $4.4 billion in spending on 8 million ad airings on traditional broadcast media alone over the current election cycle.
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Tracking our Great Escape – Media Consumption
Stress and media consumption, part 2. We continue our exploration of media usage in 2020.
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The Demographic Gaps of Media as a Stress Relief
To state the obvious, 2020 has been stressful. Let’s explore our use of media to cope with this year’s plethora of stresses.
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Five things for advertisers to think about for the Holiday season
As we move into the fourth quarter of 2020, parents and families are starting to think ahead to how to ‘do’ the Holiday season in an extraordinary year of pandemic and societal division.
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Affluent Americans’ Pent-up Demand Insights & Opportunities
Read our latest paper for insights on how brands can tap into Affluent Americans’ pent-up demand and reinvigorate the economy.
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The Role of Emotion in Human Decision Making: Implications for Brand Success
Learn more about the role of emotion in the dynamic processes of decision making, and how it informs a successful brand building strategy.
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Back-to-Screens Accelerates Opportunities
As back-to-school means back-to-screens for many kids, creative content and brands can expect growth opportunities to continue, if not accelerate.