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Advertising during election season? Here’s what you need to know
Read on to discover what the presence of election advertising means for traditional marketers.
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2019 Effie Report Finds Disruption As Key Theme to Effective Campaigns
Ipsos contributes to advertising guidelines and practical examples of effective marketing best practices that can be applied to your marketing programs.
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Affluent African American Consumers in Context: Traveling While Black
Ipsos dips further into its Affluent segment travel behavior data to provide a detailed perspective on experiences of Affluent African Americans.
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Affluent American Pent-Up Demand & COVID
View our on demand webinar featuring recent research about future planned purchases as Affluent Americans actively return to the marketplace.
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Are We Flying Yet? Affluents and Travel Beyond a Pandemic
As Affluent Americans will be the first to be passing through terminal gates, Ipsos shares data and tips that can be used as marketing engagement opportunities by those in the hospitality sector.
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Audio in the Lockdown Household: The Emergence of Podcasts Among Kids & Families
New research confirms that podcasts are now emerging as an option to fill gaps in parenting and education as the pandemic continues. Read detailed results here.
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The Decision Journey: Creating and Converting Desire in the Food Industry
Improve your menu/product line today. View our on demand webinar for tips on how to activate impulse buying and consumption.
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Pearls of Wisdom: Principles of effective advertising
Revisit our presentation showcasing why some ads are simply more effective than others.
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COVID-19: The Generational Impacts on Affluent Consumers
Six months into the pandemic we see that it is a historic life changing event.
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COVID-19 is not all gloom for doom
Some brands succeeding during the COVID-19 pandemic have an unlikely but common theme: doom.