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Think Google: Omni-Channel Shoppers, An Emerging Retail Reality
Omni-channel shopping presents a dramatic shift in how we think about retail, but it's a change that comes with huge opportunity.
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Google Celebrates Commitment to Hispanic Market
MediaPost Engage Hispanics Blog, April 9, 2015 — This article features new research from Ipsos and Google on ‘the role of culture and language online.’
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FYI: The Current Forecast for Cloud Computing
We've been tracking the U.S. cloud market since 2011, looking at awareness, interest, usage and attitudes toward cloud-based services.
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Getting More Mileage With Auto Marketing
Let's face it: our screens have truly become part of our lives, even when shopping for a new vehicle.
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Forward Passing Passions
MediaPost blog published January 30 — As marketers focus increasing attention on the growing economic clout of Millennials, an in-depth understanding of the family dynamics in Millennial-led households is critically important.
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Going The Extra Mile: A Case Study
The automotive marketplace has evolved considerably in the past decade. After years of tightening their belts, Americans are once again ready to open their wallets. But as they prepare to spend their hard earned dollars – particularly on big-ticket items such as vehicles – it is a very different shopping experience than it was several years ago.
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Marketing to U.S. Hispanics on Facebook: Mobile, Culture and Discovery
With the Hispanic population becoming more and more of a force in the U.S., Facebook tapped media, content and technology research specialists Ipsos MediaCT for a closer look at how U.S. Hispanics communicate and consume media.
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FYI: The Twitter Effect: Understanding Twitter's Role in TV Behaviors
At Ipsos, we have done a vast amount of research on the topic of Influencers and TV.
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ASI:Live Case Study
Go beyond counting clicks, shares and likes to really understand your digital campaign's impact on your brand. To maximize your investment in digital - you need to know more. With ASI:Live, you can track key performance metrics (recall, brand attitudes and claimed behaviour) with respondents we know were exposed to your digital advertising to really assess your campaign's impact on your brand. This case study illustrates how one client leveraged this approach.
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The Hard Choices That Women Are Making
In Wave Six of our study conducted in Q3 2014, we explore women's priorities as they strive to achieve their aspirations in an uncertain world. Women are evaluating their options thoroughly and are wrestling with hard choices. "Having it all" seems like an aspiration from the distant past - today it's more about trying to make realistic trade-offs in an attempt to design a more satisfying future for themselves and their families.