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Advertising during election season? Here’s what you need to know
Read on to discover what the presence of election advertising means for traditional marketers.
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Affluent African American Consumers in Context: Traveling While Black
Ipsos dips further into its Affluent segment travel behavior data to provide a detailed perspective on experiences of Affluent African Americans.
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COVID-19 is not all gloom for doom
Some brands succeeding during the COVID-19 pandemic have an unlikely but common theme: doom.
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Parenting & TV in the time of Covid: Kids & Family Fast Facts
Revisit our expert panel discussion around how parents are using entertainment content to get through the coronavirus crisis — and implications for media companies and how they can help.
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The evolved role of TV in the "Lockdown Family HH"
Yes, viewership is growing and evolving – but so is the role TV is playing and the needs it fulfills
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Lockdown TV Viewing: From ‘Me’ to ‘We’
How should media companies be tailoring their programing to these emerging viewership patterns?
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The Most Engaging Ads of Super Bowl LIV
The secret sauce behind this year’s winning ads by Doritos, Google, and Michelob Ultra.
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Driving the Path to Successful Super Bowl Auto Advertising
We passively tracked the biometric response of an audience as they watched the live game, the commercials, half-time show, and everything in between – and are sharing the results here.
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Affluents & Social Media: Usage, Trust and Influence
View our on demand webinar exploring Affluents and their relationships with, behaviors on and attitudes about social media.
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How Netflix and Spotify are influencing American car culture
Vehicle subscriptions are the latest innovation shaking up how the automobile has played in American culture.