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Engaging CPG Consumers in the Digital Space

Consumers Obtain Information from Websites, but Express Themselves on Facebook

Are You Using Yesterday's Forecasting Tools for Today's Innovations?

The Sponsorship Game: The View from Vancouver

What's the Big Idea? Test and Identify

Engaging with the New Consumer

Beyond the Recession

Understanding and Marketing to the New Consumer

Leveraging the Power of Consumer-Led Innovation

Consumers Sacrifice New Products and Usual Brands During an Economic Downturn

A Unique Method for Facilitating the Comparison of Differences in Multi-National Pharmaceutical Studies

An Adjustment for Differences in Respondent Scale Usage

PMRG Annual National Conference