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How Sequencing Ads Drive Impact
Download our paper featuring results of a study commissioned by YouTube to prove and quantify additional lift for five possible video ad sequence structures.
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Why we can’t live without digital media
It looks to me like Judy is always “on her phone” but, in truth, she’s organizing her time, connecting with friends, helping her brother nail an interview, vetting lunch spots or keeping up on current events.
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US Parents 2019
Ipsos’ Janet Oak shares her insights and new data with eMarketer in their comprehensive report about parenthood today.
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Affluencers & the Power of Authentic Influence
Affluencers are not celebrities, vloggers or social media stars. Their influence isn’t based on social status or vanity metrics, but on authenticity, and is built from the ground up.
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Be bold, be creative: do research!
Discover how early communication research enables marketers to make more creative, bolder advertising… faster.
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Story Creation in the Digital Age
Storytelling remains critical but today the victors are those who curate story worlds with content from multiple co-creators.
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Storytelling in the Digital Age
View this on demand webinar to hear five principles advertisers need to get right in order to succeed in the years ahead.
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The Power of Disruptive Digital Narrative
The key to creating more engaging online stories may be letting your audience fill in the blanks.
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Ad Quality is Job #1
This article addresses a holistic approach to Viewability, Brand Safety & Fraud Prevention
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Who connects us to connected health?
Millions of people increasingly use digital technologies to track their health, not their diseases. Connected devices monitor their workouts, diets, heart rates and sleep. The subsequent exponential rise of health data is transforming healthcare, much as data and analytics are disrupting most industries.