Search
-
Affluencers & the Power of Authentic Influence
Affluencers are not celebrities, vloggers or social media stars. Their influence isn’t based on social status or vanity metrics, but on authenticity, and is built from the ground up.
-
The Super Bowl Creative Tool Box
No other single event allows creatives to garner such a significant and captive audience. Consider these tips when developing your next ad.
-
How Netflix and Spotify are influencing American car culture
Vehicle subscriptions are the latest innovation shaking up how the automobile has played in American culture.
-
The Affluent Experiential Traveler
View this on demand webinar to hear recent research exploring the unpacked potential of American Affluent travelers
-
Meet the Affluencers - The Affluent influencers who drive categories forward
A deeper dive into Affluencers’ lives can provide insights that lead to effective messaging, compelling products and user experiences, partnerships that add value, and efficient media.
-
Affluent Americans: 4 FinTech Trends on the Rise
In this infographic, we explore the relationship between Financial Advisors and America’s Affluent.
-
Affluent Americans: 5 Surprising Facts
As a marketer, you probably want to know that American Affluents outspend non-Affluent Americans by more than 2.5 times.
-
Going The Extra Mile: A Case Study
The automotive marketplace has evolved considerably in the past decade. After years of tightening their belts, Americans are once again ready to open their wallets. But as they prepare to spend their hard earned dollars – particularly on big-ticket items such as vehicles – it is a very different shopping experience than it was several years ago.
-
Growth Opportunities In The Growing Leisure Economy
Using data from our recent barometer, Steve Kraus uses this month's column to explore the opportunities for media brands in the growing leisure economy.