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3 Reasons Why Digital Research is Backwards
Getting digital advertising right is hard, and it's no wonder that it takes twice the effort of the past.
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3 Strategies to Survive the 'Adblockalypse'
Ad blocking represents the latest challenge to advertising — one in a long line of obstacles the industry has had to overcome.
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5 Principles For Proving That Digital Advertising Works
As digital advertising continues to transform, Ipsos' Peter Minnium shares five things he's learned to help marketers take advantage of this new, digitally driven world.
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Think Google: Omni-Channel Shoppers, An Emerging Retail Reality
Omni-channel shopping presents a dramatic shift in how we think about retail, but it's a change that comes with huge opportunity.
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FYI: The Current Forecast for Cloud Computing
We've been tracking the U.S. cloud market since 2011, looking at awareness, interest, usage and attitudes toward cloud-based services.
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Getting More Mileage With Auto Marketing
Let's face it: our screens have truly become part of our lives, even when shopping for a new vehicle.
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Going The Extra Mile: A Case Study
The automotive marketplace has evolved considerably in the past decade. After years of tightening their belts, Americans are once again ready to open their wallets. But as they prepare to spend their hard earned dollars – particularly on big-ticket items such as vehicles – it is a very different shopping experience than it was several years ago.
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ASI:Live Case Study
Go beyond counting clicks, shares and likes to really understand your digital campaign's impact on your brand. To maximize your investment in digital - you need to know more. With ASI:Live, you can track key performance metrics (recall, brand attitudes and claimed behaviour) with respondents we know were exposed to your digital advertising to really assess your campaign's impact on your brand. This case study illustrates how one client leveraged this approach.
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New Research Shows How Digital Connects Shoppers to Local Stores
New research conducted by Ipsos MediaCT in partnership with Google and Sterling Brands sheds new light on the nuanced relationship between digital and in-store shopping.