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Healthcare portals are gaining traction, but barriers to adoption remain
More than four out of five American adults aged 18 and older (81%) indicate they use at least one healthcare portal, with nearly half (48%) using one once per month or more frequently.
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Privacy is important to Americans. Here's the data they're worried about.
Two in three Americans, across party lines, believe the government collects too much data about them, according to new data from the Ipsos Consumer Tracker.
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U.S. Travel Association Consumer Quarterly Tracker – Q1 2023
This Ipsos Poll was conducted on behalf of the U.S. Travel Association January 13 - January 22, 2022, by Ipsos using the probability-based KnowledgePanel® – a division of Ipsos.
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The pandemic is over. Welcome to the endemic.
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.
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Americans are excited for the Super Bowl (and the ads) again
With ratings high, brands can expect to get good value for their airtime spend on TV’s biggest day
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Doritos airs “cool”est ad in Ipsos’ exclusive real-time biometric ranking of big game commercials
Doritos, Google and Michelob Ultra were the big winners in Ipsos’ annual ranking of Super Bowl commercials.
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New Study Reveals Cleaning Has a Positive Impact on Mood
Cleaning Was Also Found to Make People Less Nervous and More Proud
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Google tops Ipsos real-time, nonconscious ranking of Super Bowl ads
Ipsos repeats its unique contextual, biometric ranking
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Tide ad scores highest on inaugural Ipsos Neuro Super Score
First real time biometric ranking of all commercials during the big game