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Are electronics the new luxury?
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
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What the Future: Wellness
As America enters a new health era, What the Future: Wellness explores how technology and changing policy priorities are shaping future care to food, and how providers and companies can adapt.
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American Dream reimagined: How brands can find opportunity in its evolving meaning
What the Future: American Dream reveals how to connect with consumers by understanding our changing American values and opportunities for financial services, technology, CPG and more.
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How fandom shapes future brand success
Fans and fan communities are powerful cultural forces, creating a host of new questions and opportunities for businesses. What the Future: Fandom shares how followers and fan experiences will influence brands’ current — and potential — customers.
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How pet parents are shaping the future of the pet business and beyond
Pet ownership is transforming society. Discover how evolving human-animal bonds will reshape industries, urban living and social norms in an increasingly pet-centric future.
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Ipsos establishes Technology, Media, and Telecom practice to help global brands innovate and grow faster
Jamie Stenziano, veteran advisor to global tech and media brands, to serve as executive vice president and head of the TMT practice
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What future leaders need to know about influencing across the digital divide
Influence is evolving in our fractured world. Here’s how new persuasion strategies will shape influence for brands, politicians and other change-makers in today's digital landscape.
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How the art of influence will shift in a splintered future
As polarization grows, how will organizations build trust and influence decisions in the years ahead? What the Future Editor Matt Carmichael looks at the forces that will shape persuasion (and dissuasion) today and tomorrow.
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Transportation
The ideas, innovations and challenges shaping the future of transportation have economic, commercial and social implications for businesses and citizens alike.
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Food
Obesity drugs, private-label foods and shifting social patterns are disrupting America’s food landscape. What the Future lays out how food makers to packaging companies to appliance makers can thrive in these changes.