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What the Future: Wellness
As America enters a new health era, What the Future: Wellness explores how technology and changing policy priorities are shaping future care to food, and how providers and companies can adapt.
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Why the menopause revolution should matter to businesses and policymakers
The $600 billion menopause market is booming. The Menopause Society’s Dr. Monica Christmas explores why businesses and policymakers can't afford to ignore this long-overlooked health transition affecting millions of women.
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Why treating menopause matters for the future of women’s health
Ipsos' Abigail Jones explains how brands can understand the growing but unmet needs of menopausal women to build trust and develop better products.
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[WEBINAR] What the Future: Wellness
The pursuit of wellness influences every aspect of American life. But that picture is changing faster than ever before.
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[WEBINAR] Strategic Partnership: Innovation, Inclusion & Insights
Join Ipsos’ Janelle James for a dynamic panel conversation with entrepreneurs and executives as she will explore how big and small businesses are leveraging collaboration to expand reach, foster innovation, and even contend with economic pressures.
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American Dream reimagined: How brands can find opportunity in its evolving meaning
What the Future: American Dream reveals how to connect with consumers by understanding our changing American values and opportunities for financial services, technology, CPG and more.
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[WEBINAR] Know the New America: Growth Audiences
Join us for a dynamic conversation with leaders in corporate reputation, marketing, and social impact as we triangulate insights on bringing more expansive understanding in the workplace and the marketplace today.
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Health & Lifestyle
Uncover cutting-edge developments in wellness, aging and personal care. This section delves into evolving concepts of health, beauty, parenting, identity, relationships and the changing dynamics of modern lifestyles across generations.
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How Trump reshapes the world for brands
Nine global trends explain the ways the new administration will affect the way you do business
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Latest U.S. opinion polls archive
What are the data and trends shaping America today? Explore our latest opinion polls to learn more.