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Americans hold mixed opinions on AI and fear its potential to disrupt society, drive misinformation
New Ipsos poll finds that roughly one in six Americans report having used a generative AI program like Chat-GPT or DALL-E
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How this farmer is planning for an uncertain future
Many of our products and resources start with farmers. Montana farmer Dale Hanson discusses the challenges they’re facing, which could ultimately affect brands and consumers.
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How big food must evolve to feed the world sustainably
Rahul Ray, senior director and investment lead at Tyson Ventures, explains how brands can leverage innovation to produce high-quality food sustainably, affordably, and efficiently.
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How science can pull more value from existing crops
Katy Galle, senior vice president of research, development and sustainability at Ocean Spray, explains why brands should continue to develop sustainable, affordable and flavorful food through conventional agriculture and unconventional thinking.
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Can we tech our way out of a food shortage?
Whatever your business is, the future of farming will impact it. In his introduction, What the Future editor Matt Carmichael talks with investor Kevin Van Trump about the forces that will determine this future.
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How farm tech is changing how we’ll feed America
Seth Crawford, senior vice president and general manager of precision ag and digital at AGCO, shares what brands can learn about sustainability and efficiency from high-tech farm equipment.
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Bob Torongo named as Executive Vice President, Ipsos Public Affairs
Torongo, an accomplished researcher and authority on survey design, has conducted influential research for key clients since joining Ipsos.
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Diversity in the Creator Economy
Listen in as we share recent Ipsos research on Creators’ experiences and platform’s role when it comes to diversity, equity, and inclusion.
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Beyond omnichannel retail to convergent commerce
Discover some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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How Brands Can Get It Right With TikTok Ads
Advertising on TikTok means following the same fundamentals of good practice as for any other channel.