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Cost and content are key for those deciding to keep, or drop, streaming services
New NPR/Ipsos poll also finds that a majority of streaming service users are overwhelmed by the amount of content available
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Ipsos Quick Take: The Midterm Elections
Read why Ipsos forecasts Republicans likely to win the House of Representatives by a small number of seats, while the Senate and the most competitive gubernatorial elections could go either way.
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The heart, brain, and body of marketing: Researchers at Ipsos and Temple University leverage cutting-edge research for advertising and media understanding
A partnership between Ipsos and Temple’s Center for Applied Research in Decision Making explores what physiological reactions reveal about how people experience advertisements and media.
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Ipsos Core Political: Presidential Approval Tracker (10/26/2022)
Americans remain pessimistic about the direction the country is headed in as approval of President Joe Biden stands at 39% in this week's Ipsos Core Political
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Voices of Ukraine: Documenting Life During Wartime
This third installment of Ipsos’ photo-essay series depicts the volunteer movement in Ukraine. It showcases Ukrainians who transport essential workers and evacuees to and from war zones, prepare and deliver food, water, and medical supplies, care for the elderly and rescue wounded animals.
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AXA Future Risks Report 2022: Climate change becomes the number one emerging risk around the world
AXA released the ninth edition of its Future Risks Report. This global survey measures and ranks the evolution of perceptions of emerging risks.
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PODCAST: The Perils of Prediction
In this episode, you can hear our Global CEO Ben Page explain why and how we should take a different approach to facing an uncertain future.
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Data Dive: How the COVID-19 pandemic shaped views
In 5 infographics, we break down what Ipsos’ global polling reveals about the coronavirus crisis’ impact on everything from where we want to work to concern about mental health.
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Five ways to defend the customer during economic uncertainty
Now more than ever CX owners need to articulate the value of CX investments and how improvements in CX KPIs translate to revenue. Here’s a guide.
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What the music industry has that politics doesn’t
This week we spend time looking at entertainment, politics, and the staying power music has with us.