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The Role of YouTube Connected TV in Offline Action & Behavior Change
YouTube commissioned research with Ipsos to understand if ads on YouTube CTV vs. linear TV impact viewers differently, specifically in driving offline actions and behavior changes. Here are the results.
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Making a list, and price checking it twice: Most Americans (74%) buying fewer gifts in response to inflation and rising cost of living
Economic snowstorms are burying a majority of Americans (55%), who plan to dig out of the situation by using debt to fund holiday gift purchases.
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What to expect from the 2023 holiday season
The upcoming shopping season is likely to bring rising holiday budgets and stress. Are retailers prepared to meet consumer needs?
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Political Perspectives: Interviews & News
On a regular basis, Ipsos experts are invited to share our research data and insights. Click here for the latest in media news articles and interviews.
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Our holiday shopping attitudes are quite consistent
Here's how people say they plan to shop this holiday season, according to new data from the Ipsos Consumer Tracker
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Here's what mixed signals in personal debt look like
Americans are carrying more debt, and letting it hang out on our credit cards, but we’re also paying it down, according to new data from the Ipsos Consumer Tracker
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We think entertainment is costing more, and it's impacting behavior
About half of Americans who have noticed higher ticket prices (51%) say they are going to fewer events, according to new data from the Ipsos Consumer Tracker.
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Americans still think gas prices are rising (but they’re not)
Most Americans (59%) think gas prices are rising in recent weeks (even though they aren’t), according to the Ipsos Consumer Tracker
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What the Future: Cities
Watch our on demand foresight webinar featuring new data and interviews with industry experts exploring the future of cities – hear what it means for work, climate change and affordability.
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How shifts in work and life will change how people shop
What people expect from retail experiences is changing, whether they’re shopping online, in-store, or somewhere in between. Here’s what Ipsos’ Neil Ellefsen thinks retailers need to know.