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Take Mystery Shop Results to the Next Level
How can companies best capitalize on the volumes of mystery shop performance management data they gather across their networks? Three overarching factors are critical to having a focused activation plan.
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How our changing home life is changing how we buy and store pantry items
The acquisition and storage of food and household goods has been a roller-coaster ride for American families the past year. So what does this mean for the future of the pantry? What should brands do to prepare?
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How brands can help people make the most of their home sanctuary
COVID-19 has amplified the role of the home as a sanctuary. We are spending exponentially more time at home seeking comfort, security and emotional well-being. It’s likely that these trends will continue, and brands need to be ready to support this shift.
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[VIRTUAL SUMMIT] The race to reshape retail in a period of mass disruption
Join Ipsos and our stellar clients for Ipsos’ third virtual summit as we focus in on retail and buying.
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First Impressions Matter
Understanding the power of spontaneous reactions to develop stronger innovations
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[WEBINAR] Advertising 2021: Cultural Fluency, Gender & People of Color
During this complimentary webinar, we will share data from a broad sample of consumers on topics at the intersection of equality and advertising.
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Ipsos Creative Excellence Awards: Super Bowl LV
Leveraging traditional and cutting-edge methods – from surveys to social listening to AI – this year's top performers included Doritos for Best Brand Recall.
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[PODCAST] What the Future: Democracy
We help answer how to navigate the complex political landscape, and how brand trust relates to institutional trust in government and media.
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2020 Was a Big Year for Online Sales – But at What Cost?
Something is missing from the online buying experience. Here’s what brick-and-mortar stores can learn from unhappy shoppers.
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[WEBINAR] Banking on Affluent’s Financial Outlook
The recession brought on by the pandemic and lockdowns has impacted all Americans, except perhaps the Affluent who have largely adapted their present financial state to future-proof their wealth.