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Elevating consumer experiences in the age of COVID-19 and beyond
As people embrace living with less to do more, brands have an opportunity to forge deeper connections by supporting the experiences consumers crave.
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Eight ways brands are redirecting COVID-19 waste awareness to boost sustainability
At the start of the COVID-19 pandemic, people traded their concerns about packaging waste for hygiene and safety.
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Where brands should focus for sustainability
Sustainability is vital for the long-term health of businesses. Consumers expect brands to play a role in moving society toward a more sustainable future.
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Consumers want brands to help them reduce their waste
New Ipsos “What the Future” survey finds consumers believe companies should take responsibility for making their products sustainable
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[PODCAST] What the Future: Waste
Listen to our podcast-style presentation featuring exclusive new data and research and interview highlights from the issue.
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Transcending Transactions
Fair treatment. Certainty. Control. Status. Belonging. Enjoyment. Read more about these six factors of customer experience.
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From unstructured data to intelligence
Read on as we explore the journey of social media data, from technology platforms to research solutions.
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Truth & Trust: Insights for Your Brand
Hear why focusing merely on brand purpose is no longer relevant for consumers, and that the roles of corporates and brands are evolving in the eyes of consumers.
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Two in five Americans likely to travel this holiday season
New Ipsos Poll finds that one in ten have already planned/booked a trip that involves an overnight stay this holiday season