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Why news literacy matters more than ever for future generations
An informed public is essential for a functioning democracy. The News Literacy Project’s Peter Adams explains why educators and policymakers have a stake in getting the next generation of Americans engaged and informed.
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What online communities reveal about who consumers trust
As headlines spill over into newsfeeds and group chats, Americans are embracing new attitudes about fact-checking. Ipsos’ Kristyna Kanzler explains why that matters for platforms and brands — and how research can help.
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New book by Ipsos’ Clifford Young demystifies Polls, Pollsters, and Public Opinion
Young’s book, co-authored with Kathryn Ziemer, to serve as an essential resource for analysts and pollsters
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Decoding the shopper's brain: How behavioral science unlocks growth
The digital world is now an integral part of the shopper journey. But here's the catch: it's not just about what they buy, but why they buy.
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Alignment Health’s 2024 Social Threats to Aging Well in America
Read about the primary social and environmental factors preventing United States seniors from receiving the care necessary to help them thrive in their later years in the Alignment Health™ 2024 Social Threats to Aging Well in America survey
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Harris has slight advantage over Trump, unchanged from before the DNC
ABC News/Ipsos polling finds Trump has the advantage on key issues of the economy and inflation though
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Most think Harris will accept the outcome of the election. Few think Trump will.
New ABC News/Ipsos polling finds most Americans trust the election process and vote count
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Harris has small lead over Trump in latest Reuters/Ipsos Poll
National poll also shows more excitement among Democrats ahead of the election
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Proposed policy to end federal income tax on tips has bipartisan support
New Ipsos poll find that while proposals to eliminate taxes on tips has majority support among the American public, Americans are more mixed on potential outcomes
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Some Americans have delayed getting medical treatment for a variety of reasons
Ipsos poll on transportation equity and healthcare access