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Getting It Right Podcast
Listen in for inspiring insights to think differently about brands, brand strategy and brand growth.
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Support for student loan forgiveness varies widely between the American public and those with loans
New NPR/Ipsos poll finds both loan holders and Americans writ large prefer the government tackle the cost of college than forgive student loans
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World Refugee Day 2022: New Ipsos survey shows greater compassion for forcibly displaced as war in Ukraine wears on
Majorities in the U.S. and globally support allowing more refugees fleeing war, violent conflict, natural disaster, or the effects of climate change into their country
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U.S. consumer sentiment falls to lowest point in 18 months
Purchasing confidence tumbles as Americans expect inflation to continue rising
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Sports: A sure bet to reach the affluent consumer
Connecting sports and the Affluent should be a slam dunk for any marketer in search of a passionate and well-funded consumer.
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Ipsos Core Political : Presidential Approval Tracker (06/15/2022)
This week’s Ipsos Core Political has President Biden with a 39% approval rating, a 13-point decrease from this time last year when he stood at 52%.
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How food brands win with positive portrayals of people of color
There are big benefits for food and beverage brands that depict people of color positively in ads – but the sector lags others.
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Proper context
This week we are taking a step back and looking at the rest of the world, how anti-establishment opinion has held up during the pandemic, the main issues globally, and three case studies examining how these dynamics are playing out in elections.
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What’s trending in online fashion conversations
Social data reveals new insights about fashion trends, brands, and shoppers, especially the Gen Z.
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Exploring the CBD Drinks Market
Everyone has heard of CBD. It’s on the lips of college students, fifty-somethings, maybe even your parents, and it's (allegedly) making everyone feel much more relaxed.