Search
-
Three guiding principles to help your business navigate inflationary times
As consumer pressure flows down to business pressure, developing the right strategic responses is challenging. These guiding principles will provide grounding amidst the instability.
-
Ipsos Core Political Survey: Presidential Approval Tracker (08/10/2022)
This week’s Ipsos Core Political has President Biden with a 40% approval rating, as nearly a third of Americans believe the economy is the nation’s biggest problem.
-
Majority of Americans would vote in favor of abortion legality in hypothetical state-level ballot measure
New Ipsos/USA Today poll finds support for deciding abortion rights at the state level using such a ballot measure exists across party lines
-
How to grow your brands when purchasing power is shrinking
While seemingly counterintuitive, it is not by cost-cutting or raising prices, but rather by investing in marketing that enhances brand and customer experience.
-
Future-proof your brand during inflationary times
Timely insights to help brands future-proof their growth during inflationary times.
-
Data Dive: How people feel about climate change and what to do about it
In five infographics, we break down what Ipsos’ global polling reveals about citizens’ views on the ‘climate emergency’, who is responsible and actions to take now.
-
[WEBINAR] When Social Met Surveys: A Conversation with Twitter’s Joe Rice
Join our upcoming webinar with Twitter’s Joe Rice to learn why brands need to bring together “solicited” and “unsolicited” insights to get a comprehensive picture of consumers. In the session hosted by Synthesio CMO Allen Bonde.
-
[WEBINAR] Black Business Month: Innovation, Inclusion & Insights
In honor of Black Business Month, the Ipsos UU Inclusion Council is hosting an interactive market research seminar and Q&A session for minority-owned, and women-owned businesses. Join us!
-
Wisconsin School of Business Marketing Summit
Ipsos is delighted to be taking part in the Wisconsin School of Business Marketing Summit, designed for alumni, industry friends, and the up-to-date marketer (you!). Join us for intimate conference sessions that satisfy and inspire curiosity, unlock new ideas, and provide attendees actionable ‘next-steps’ or ‘take-a-ways’.
-
How inflation affects customer experience expectations
Neglecting to deliver differentiated, impactful customer experiences that show customers how much you value is a major risk. Here’s why.