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One in three people around the world believe childcare responsibilities damage a woman’s career more than a man’s
Global survey finds wide gender gap in perceptions of institutional bias against women; one-quarter of U.S. women say caring responsibilities have impacted their career
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One in three men believe feminism does more harm than good: Global survey
Nearly half of American males see traditional masculinity under threat
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Building a Stronger Foundation with Behavioral Science Blueprinting
Revisit our recorded webinar to learn how Ipsos is developing blueprints that show not only what consumers will do, but why they do it, and what they might do next, thus improving your innovation and communication strategies.
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Opinion Polls: A continual improvement process
Implementing new approaches and staying mindful of common sources of error, opinion polls can remain a vital tool for predicting election outcomes.
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Ipsos leaders named among the 50 most influential people in social analytics
Sandro Kaulartz, chief research officer for Ipsos SIA, and Steve Reeves, VP of Healthcare Digital Strategy & Social Intelligence in Ipsos’ Healthcare organization, honored on the Social Intelligence Lab’s first-ever Social Intelligence Insider 50
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Navigating the changing dynamic of e-commerce and DTC relationships
We explore the changing dynamic for e-commerce and direct-to-consumer relationships, and offer tips for building and growing e-commerce brands.
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How Legacy Brick-and-Mortar Brands Can Grow in a Digital World
With a third of consumers primarily shopping online, online sales have the potential to overtake brick-and-mortar retail sales by 2024.
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US and global public attitudes to the 2022 Beijing Winter Olympics
Interest in the winter games is cooler this year than in 2018; figure skating gets the gold as the event’s most popular sport.
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Ipsos Update - February 2022
Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos.
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Start with the end in mind: A three-step segmentation remedy
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organizations can ensure success.