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Most Americans want strong or moderate gun regulations
A new Ipsos poll, fielded in the wake of the recent mass shooting at an elementary school in Uvalde, Texas, finds that Americans support gun control measures but do not have much optimism about new laws
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Ipsos Core Political : Presidential Approval Tracker (05/25/2022)
This week’s Ipsos’ Core Political has President Joe Biden with his lowest approval rating yet (36%) as the majority of Americans (70%) believe the country is off on the wrong track.
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Most Medicare members have an easy way to find providers and treatment but want better access to supplemental health benefits
New Virgin Pulse/Ipsos poll finds that one in three Medicare members worry about being able to afford recommended care
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Connected CPG: Winning formula in the tech-accelerated age
Connected CPG is tech-enabled CPG innovations with enhanced experience or business models, that aim to create a deeper connection with consumers.
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How to Get Your Big and Small Data Together with Data Hybridization
Data hybridization brings together structured and unstructured data to help brands gain market advantage.
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[WEBINAR] How humor can connect your ads with a Gen Z audience
81% of consumers like when brands use humor, but only 28% say brands connect with their comedic sensibilities. Join us for our next complimentary webinar featuring online community insights and tips to help you connect with a Gen Z audience.
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Ipsos wins mystery shopping award for fourth year in a row
Ipsos is one of the winners of the 2022 MSPA Americas Shoppers’ Choice Awards
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After Buffalo, three quarters of Black Americans fear racially motivated attacks
Poll finds Black Americans pessimistic about race in America, worry about their safety
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[WEBINAR] Digital + Physical: Omnichannel Customer Expectations
As the COVID limbo eases and more Americans say it is no longer a crisis, companies are learning just how much customers have shifted expectations when it comes to physical channels and human interactions.
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Two in three have felt happy almost everyday in the past month
Ipsos polling finds that habits and routines are important in keeping people’s balance.