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How America Pays for College 2023
The new Sallie Mae/Ipsos report reveals that families spent more on college in academic year 2022-2023, with out-of-pocket contributions covering half of education costs
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How tech will drive AI’s growth by solving for human values
AI could transform people’s daily lives whether in transformational or convenient ways. Since AI can be hidden, it’s important for brands and businesses to be transparent when they use AI with people, says Nicole Alexander, global head of marketing at Meta.
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ESG Council Report 2023
Established in 2023, the Ipsos ESG Council brings together senior level executives with responsibility for sustainability and the development of ESG best practice from some of the most respected corporations in the world.
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Many Americans grapple with attitudes around masculinity
New Politico Magazine/Ipsos poll finds that partisanship drives attitudes around gender, masculinity
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ESG – a time for leadership, focus and communication, but above all action
Concluding from the latest Ipsos ESG Council report, it's increasingly clear ESG's role as an agent for positive change.
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Ipsos wins fifth consecutive MSPA Americas Shoppers’ Choice Award
Ipsos has been recognized by the MSPA Americas Shoppers’ Choice Awards for the fifth year in a row, affirming Ipsos’ reputation as a best-in-class provider within the highly competitive mystery shopping space.
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Over half of Americans with a Twitter account say they are likely to try Threads in the next few weeks
Many feel that Twitter is dominated by extreme and unpleasant people
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How pharma and digital health can create compelling value stories for health insurers
Asking tough questions, understanding the business needs and care needs of a specific health insurer, and carrying this throughout your value story is necessary to differentiate your product or solution and maximize successful partnerships with health insurers.
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Americans are satisfied with their lives – except for their salaries
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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Why payment card surcharges don’t add up for merchants
While customers are willing to accept the increased cost of goods sold due to inflation, they are unwilling to accept having credit and debit surcharge fees passed onto them.