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Ipsos Update – May 2024
Earth, plastics, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Shoppers prefer AI explain things and save them money, not recommend products
Shoppers still trust humans more than AI, but AI still has a role to play.
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Four Auto Insurance Trends Creating Opportunities and Obstacles
Four developing trends that will shape the auto insurance industry for years to come, with implications for measuring, modeling and managing the auto insurance customer experience.
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How Context Can Inspire Brand Growth
Marketers need to move away from static brand growth models towards more dynamic contextual brand choice models that respond to the ever-changing context in which brands and their consumers live.
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INTELLUS SUMMIT: Modeling the Impact of Patient and HCP Influence on Rx Behavior
Be sure to join us for our presentation, Modeling the Impact of Patient and HCP Influence on Prescribing Behavior and Informing Audience-specific Marketing Spend
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What the Future: Wellness
Watch our foresight webinar as we explore the future of wellness and how businesses across industries can support consumers with their goals.
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Shifts: AI, globalization and social media
From automation to globalization, systemic shifts can create new risks. Ipsos Strategy3’s Trevor Sudano looks at three of these macro-level causes and effects.
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What a new world of polycrisis means for risk
In an uncertain world, staying on the safe side is easier said than done. AXA XL’s Florian Richard explains how brands can use foresight to adapt to the risks of today (and anticipate the risks of tomorrow).
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What brands should know about the future adrenaline economy
Excitement is big business, from extreme sports to new technology. Kenneth Carter, Ph. D, explains the psychology behind uncertainty and its influence on the risk-adverse, thrill-seekers, and everyone in between.
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[WEBINAR] What the Future: Wellness
The picture of health is changing. New attitudes, innovations, and medications are transforming how millions manage their physical and mental wellness — and even greater shifts are on the horizon, from nutrition to prescriptions.