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Why political views are an essential marketing demographic
Today, party affiliation is no longer an optional extra to understand a brand’s strengths and weaknesses; it is necessary.
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Reuters/Ipsos Data: Core Political (03/13/2019)
President Trump's approval rating is slightly up since last week.
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Global Study on Cohabiting, Non-Married Parents
Ipsos Global Family and Gender Survey on behalf of The Wheatley Institution and the Institute for Family Studies
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Women in Luxury Conference
Join Ipsos’ Patricia Clark at the third annual Women in Luxury 2019 conference, an event hosted by Luxury Daily that is designed to reflect the expertise and smarts of women leaders in the luxury business.
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Using Behavioral Science to Increase Engagement
Discover how using behavioral science in your CRM can increase engagement and responsiveness to customer communications.
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MRMW North America
Success in 2019 will depend on how willing brands are to challenge their current strategies, and begin #EmbracingDisruption
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Reuters/Ipsos Data: Core Political (03/06/2019)
President Trump's approval rating is strong among Republicans, but remains very low among Democrats.
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Small Business Expectations Down, Yet Operations Stay Strong
Ipsos' latest MetLife/U.S. Chamber of Commerce Small Business Index survey shows small business optimism remains high
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Affluencers & the Power of Authentic Influence
Affluencers are not celebrities, vloggers or social media stars. Their influence isn’t based on social status or vanity metrics, but on authenticity, and is built from the ground up.