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Brand Hacks: Tips for building brands by fulfilling our quest for meaning
Listen in as we reveal why most ad campaigns fail and how successful brands incorporate personal, social, and cultural meanings to our everyday lives.
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Are We Finally at a Tipping Point of Adoption for Battery Electric Vehicles?
The rising interest with the variety of electrified vehicles coming to market is accompanied by consumer concerns and barriers. Here’s a path forward for auto marketers.
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Negative perspectives on experience at hospitals increase 10 points from Q1
The Beryl Institute-Ipsos PX Pulse trends consumer perspectives on patient experience.
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Harnessing the Power of Data
We share perspectives exploring how organizations are evolving to harness the power of data and technology for better insights.
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Ipsos Update – December 2021
This month’s edition features stories on how global values are shifting, international threats and responses, the COP26 climate change conference, today’s retail environment, and perspectives on women’s experiences.
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Five online shopping barriers UX can solve
Is your e-commerce experience optimized for how consumers shop for your products, which attributes are important to them, and designed to meet (or exceed) their expectations?
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The Evolution of the American Identity
The way Americans understand the legacy of racism influences how they view corporate communication and action around the issue. Here’s a few tips.
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Cancer & Cardiovascular Disease: Lessons from COVID
Cancer and cardiovascular (CV) disease kill more people every year than any other illness, including COVID-19.
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The Point Being: An Ipsos Podcast
A weekly podcast series by Ipsos’ U.S. Polling Team where Chris Jackson, Mallory Newall and guests discuss the latest news on American public opinion.
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Beauty
Our What the Future Beauty issue explores several market forces creating seismic shifts in the cosmetics and personal care industries.