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Americans think America’s greatness continues to decline
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
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People still largely prefer humans to create content, not AI
About three in four Americans want humans to create news and entertainment content, according to the Ipsos Consumer Tracker. Two in three want humans making their marketing and even art content.
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Fewer Americans are planning to cut back on items due to tariffs
Are Americans less worried about tariffs? Across each of the product categories we asked about, none saw a rise in people saying they would cut back, according to the Ipsos Consumer Tracker.
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Poll on Gen Z Americans' current financial views and behaviors
Bank of America explores the state of Gen Z Americans finances to understand this generation’s financial behaviors and challenges in their most recent study
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CRC: Insights Association
Join us at CRC – your gateway to the knowledge, tools, and cutting-edge strategies you need to not just keep up – but leap ahead.
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988 Suicide & Crisis Lifeline awareness reaches new high, but information gaps persist
New NAMI/Ipsos poll reveals calls for expanded support of the 988 Lifeline and mental health crisis response in the U.S., but more information on specifics of 988 funding is needed
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Global Affairs: Key insights, data and solutions
Here’s Ipsos' best and freshest data and actionable intelligence on global issues for business leaders, policymakers and insights professionals
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The American Dream is alive. But is it well?
What the Future Editor Matt Carmichael explains Ipsos’ multimodal research on how the changing American Dream will shape consumer behavior and future market opportunities.
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How America’s ‘stuck at home’ trend is shaping the American Dream
Yoni Appelbaum, author and deputy executive editor at The Atlantic, discusses the policies and biases that are keeping Americans “stuck” where they are.
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Why higher education remains a key driver of the American Dream
Michael Strain, director of Economic Policy Studies at the American Enterprise Institute, explains why higher education and entrepreneurship will still drive upward mobility in the U.S.